Your role will be to collaborate with the NFL CRM, marketing and consumer teams, DAZN central retention strategy team and market specific DAZN retention teams to develop insights and analytics outcomes that drive data, creative and targeting strategy and enable evaluation of CRM and digital marketing execution. You will continuously focus on test and learn, leveraging our vast data and insight capabilities to touch our customers in ways that create emotional connections that lead to platform and content engagement. You will have visibility of all NFL programs across all markets and act to ensure testing is co-ordinated and learnings are implemented across all markets.