Angie Crook | Operational Excellence | Team Leadership | Sales Enablement | Process Optimization | Customer Success

Angie Crook

Operational Excellence | Team Leadership | Sales Enablement | Process Optimization | Customer Success

United States, Texas, Austin

I am an accomplished Operations Leader offering extensive experience in operations management, sales enablement, high-performance team building, and technology planning for market expansion in fast-paced Telecom and Ecommerce industries.

About Me

My strength lies in my keen ability to incorporate innovative management techniques that deliver profitability through enhanced business practices, strong internal and external relationships, and continuous process improvements. Throughout my career, I have been regarded as an empowering leader and tenacious problem-solver who develops, mentors, and motivates teams to best-in-class performance making me an asset to organizations served.

Industry Served

StartupIT & Technology


project managementdata analysiscustomer successcustomer serviceagilescrummanagementsales forcejiracrm


Manager of Revenue Operations, Customer Success

Big Commerce
01 Jan 2022 - 01 Jan 2023 a year
Austin, TX
Gathered business requirements and partnered with product engineering teams for end-to-end rollout of software development and sales lifecycle optimization. Leveraged a Scrum framework and Agile practices to develop solutions for Customer Success. •Partnered cross-functionally with Technical Support, Financial Planning and Analysis, and Customer Success to rework the Sales Incentive program, leveraging automated payouts through Salesforce and Tableau algorithms, resulting in $150K annual cost savings •Proactively identified, planned and implemented projects with cross-functional teams, executed change management, processes and technology UAT and implementation •Identified incentive overpayments and utilized data to create a path for Customer Success team to determine opportunities, solve Partner Shared Revenue discrepancies, and properly converted currencies for payouts

Sales Deployment & Segmentation Program Manager

23 Jan 2020 - 16 Sep 2021 2 years
Austin, TX
Streamlined reporting processes nationwide to uphold the Territory Model process integrity and serve as a liaison to executive stakeholders for the supporting policies and procedures. • Instrumental in defining standard operating procedures and creating comprehensive training for sales tools, systems, and reports and earned the President’s Circle Award for operational excellence in 2021 • Spearheaded the initiative to close gaps between onboarding and territory reassignment for new hires and oversaw a team of five to support Territory Model and Segmentation • Led the clean up of 400K regional sales prospects for sales reps to leverage through Salesforce and increase reach

Sales Enablement Project Manager

15 May 2019 - 05 Sep 2020 a year
Austin, TX
Analyzed business operations to evaluate process strengths and weaknesses to optimize processes and enable the sales organization to increase revenue. Served as the data steward, overseeing the data governance process and incorporating policies / guidelines to ensure data integrity. •Provided support to end users through user access, auditing, training materials, and designing / delivering complex reports to support business operations and issue tracking / resolution • Oversaw the $1M Digitization Project with DocuSign, mapping customers and updating / cleaning 39K contracts to support the implementation through stakeholder engagement

National Training Coordinator

12 Aug 2018 - 14 Oct 2019 a year
Austin, TX
Led the development and implementation of standardized business procedures for business systems analysis, business process mapping, and business requirement documentation • Collaborated with the Sales Ops Manager and created a national training team to train SMB Field Sales, SMB New Hires, Sales Coordinators / Managers, and SMB Sales Managers • Identified and streamlined order management gaps, created all content for an order entry software guide, and trained all Sales Coordinators across the country in 60 days •Rolled out the Activation Support training program nationwide leveraging SKUID to connect data from existing platforms to customize workflows that improved sales experience and created faster SLAs for Sales Coordinators • Served as the liaison between business departments and technical staff to align business needs with technical solutions and participated in build versus buy software decisions

Sales Coordinator

20 Jun 2010 - 27 Nov 2018 8 years
Austin, TX
Achieved $1.4M in cost savings within the first year through order management process improvements and enhanced controls for multimillion dollar inventory for all Enterprise, Public Sector, and Small / Medium business lines. Leveraged a deep understanding of internal sales operations and project execution to develop business policies and streamline account issue resolution. •Served as the project manager on new wireless order tracking that launched nationally from 2013 to 2017 • Created and implemented live new hire training sessions for U.S. Central regions and led software / systems training for internal teams •Served as the SME for telecom order entry systems, optimizing tool capabilities and management

General Business Account Manager & Executive Assistant

09 Nov 2008 - 19 Oct 2010 2 years
Austin, TX
Assisted the South Texas Director with Paget’s Fight Against Churn campaign and created the Thank You Thursdays promotion to engage and retain customers. Coordinated and managed company events for customers and sales staff. •Exceeded annual sales quota by 128% in 2009 and served as a member of Top Gun, an elite regional sales group that evaluated regional sales barriers and strategies to overcome them •Streamlined reporting processes to enable the Central region to efficiently monitor sales productivity and served as a key resource to management teams for the hiring, onboarding, and exiting employee processes Earlier experience included a role as Sales Director at Capitol Wireless, an Authorized Sprint Agent in the greater Austin area.


Associate of Science (AS) in Business Administration

Austin Community College
13 May 2003 - 23 Feb 2007 4 years
Austin, TX