Demos Parneros | Fortune 500 C-Suite, Advisor and Board Member | Retail & E-Commerce Expert | Early Stage Investor

Demos Parneros

Fortune 500 C-Suite, Advisor and Board Member | Retail & E-Commerce Expert | Early Stage Investor

United States, Massachusetts, Boston

A strategic retail/e-tail executive and board member with extensive experience driving growth, profitability, and business transformation while fostering a strong and caring customer and associate culture. Demos is currently investing and advising.

About Me

Demos Parneros is a C-suite executive recognized for consistently driving growth and improving profitability while fostering a strong and caring customer and associate culture – most recently serving as CEO of Barnes & Noble. As the CEO of B&N, he developed and led a strategic turnaround plan, including the development of a new store format, improved collaboration with vendor partners, the addition of key capabilities to the leadership team, and strengthening the omnichannel experience. Prior to that, Demos served as President for a $10B omnichannel market enterprise. As a member of the Staples Executive Committee, he led development on all enterprise short term and 3 to 5-year strategic plans, as well as retail/e-commerce transformation plan to include: building flexible, higher profit store formats; creating new services through internal innovation and acquisitions; launching new categories, and investing in novel marketing, merchandising, and customer service programs.
1Venture Capital Fund

Industry Served

StartupIT & TechnologyRetail & Wholesale


board memberleadership consulting



CityPark Investments
01 Aug 2018 - Present 5 years
CItyPark Investments is a venture capital fund focused on socially responsible companies in the retail and e-commerce space.

Advisory Board Member

01 Apr 2021 - Present 3 years
Bitreel is an end-to-end platform empowering brands to create, manage and operate 3D photoreal virtual stores that are immersive, highly interactive, shoppable experiences for all.

Board Member

01 Aug 2020 - Present 3 years
The Wealthramp network comprises exclusively fee-only fiduciary financial advisors with the right professional experience and designations, including CFP and CFA. Fiduciary advisors are legally required to be unbiased, transparent, and to act in your best interest.

Advisory Board Member

01 Jul 2020 - Present 3 years
New York City
Renowned weight loss expert Liz Josefsberg and the Target100 team brings you meaningful and manageable ways to reframe your mindset and achieve healthy weight loss.

Member Of The Board Of Advisors

Modell's Sporting Goods
02 Jan 2012 - 02 Jan 2019 7 years
Modell's Sporting Goods is an American online sporting goods retailer that had locations in the Northeastern United States. Modell's carries both sporting goods and related apparel. Modell's had more than 150 retail locations in ten states and the District of Columbia in 2018.

CEO and Member of the Board of Directors

Barnes & Noble
01 Nov 2016 - 01 Jul 2018 2 years
New York City
Recruited to lead and turnaround all operations of the 20,000 employee company, with full P&L responsibility across 635 retail stores, the e-Commerce business, a digital download business, and a Publishing division.

Board Member

02 Jan 2014 - 02 Jan 2019 5 years
KeyBank is one of the nation's largest, bank-based financial services companies, making it easy for you to bank where you live.

President, North American Stores and Online

02 Jan 2013 - 02 Jan 2016 3 years
Managed $10B North American Retail and e-Commerce business, including Operations, Merchandising, Marketing and Real Estate, with 1800 stores and 40,000+ associates. Key member of the Executive Committee, contributing to 3 to 5-year strategic plans.