Michael Mendoza

Responsible for direct management of marketing strategy and campaign construction, including social media, digital sites and in print. Research improved techniques, translating all marketing efforts and processes to public relations, sales teams and management ensuring the entire team understands the how, when and why of every marketing strategy and technique. Liaise with executives and marketing services companies, translating digital technology into language decision makers easily understand and effectively apply. Create processes for measuring marketing experiences and advise in fine tuning and improvement. Track results of all marketing strategies and plans, customize CMR and specific technology into readable and understandable deliverables with real benefits for sales teams and management. Responsible for online presence, website layout, social media layout, and graphic design. Improve digital, social media and real-life customer interaction.lg...see more

AlwaysMed is a Personal Health Records company providing Management and safekeeping of personal health data and continuity of care solutions. Performed research into the viability of a specific startup company into the Personal Health Records field Advised AlwaysMed PHR on competitive pricing structures Collaborated with technical and design teams on features and functionality of successful software including how such features could be integrated into the design to make software more user friendly, clean and simple Advised technical and design teams on application design Provided forward research into the direction this field would be taking, necessary services that would need to be included into the software in order to stay competitive and relevant and any and all third party vendors that would be able to provide necessary applications to be included into any final software designs Provided consultation and strategy in creating a national marketing campaign to include SEOlg...see more

Managed a staff which included an outside and an inside sales manager, an administrative manager, and 6 sales representatives. Tripled the sales volume of the department within 18 months and consistently exceeded sales quotas; strictly monitored sales results and quotas of the sales staff. Acquired comprehensive 3rd party databases of target customers that generated leads for the sales staff and penetrated multiple specialties within the medical community. Tracked and maintained database of client data including physician specialties and location. Designed and implemented direct marketing campaigns via email targeted at physicians and medical groups. Designed sales literature and specialized promotional sales sheets for clients distributed via direct mail. Expanded attendance and visibility of MDLand at medical conferences; procured all supplies and materials needed for presentations at conferences, while successfully reducing costs and achieving greater sales leads.lg...see more