Tracy Webb | Marketing Manager & Lead Specialist

Tracy Webb

Marketing Manager & Lead Specialist

United States, Wisconsin, Glenwood City

A business sales and marketing professional with the proven ability to lead and coordinate people and resources to achieve goals.

About Me

Innovative Marketing professional with years of marketing management experience spearheading strategic planning, B2C marketing, and end-to-end marketing, including multichannel, interactive, database, content, and promotional campaigns. Utilizes a keen understanding of market dynamics in business development to effectively exceed sales targets or metrics. Stellar communicator with excellent writing & presentation skills and the competencies to build and present compelling marketing decks, highlighting marketing solutions that impact clients most significantly. Champion marketing expert leading cross-functional teams that drive leadership, market penetration, and influence in competitive markets achieving business goals and increasing revenue growth.
Top Sales Producerat RiverTown Multimedia
2 Statewide TrophiesBest ad designs
54+ Awards for creating the best Ad Designs

Industry Served

StartupMarketing, Advertising & PR


data analysismarketing digital marketingevent planning researchcustomer servicemanagementsales public relationsadvertising content creationweb designwriting communications


Marketing Manager

Comfort By Design, Inc, Ellsworth, WI
01 May 2013 - 04 Dec 2019 7 years
Ellsworth, WI
Rebranded the company from Freier's Electric & Heating to Comfort By Design, Inc. in all aspects of the company's marketing. Oversaw all marketing campaigns within the organization while ensuring all strategies were implemented correctly. Represent the marketing department to cross-functional groups, including product management, sales, or customer support. Led market research projects to keep abreast with the organization's and competitors' current and existing services. Collaborated with developers to innovate and rebrand the website for end-user ease, mobile functionality, & lead development. Administered the website of Acxiom Online by creating and managing business listings while performing competitive analysis, analytics reporting, and keyword tracking.

Marketing Manager & Lead Specialist

BlackHawk Garage Door
01 Jan 2020 - 01 Apr 2022 2 years
Baldwin, WI
Developed new business through various communication channels such as print, broadcast, and social media focused on generating sales by targeting the right target market. Conducted research and data analyses on the organization's strengths, weaknesses, opportunities, and threats to create a marketing plan that matches the brand's goals and objectives. Built relationships with the target market and key influencers to develop a user approach by initiating and conducting follow-up communications. Created content for the new website by utilizing SEO, keyword checks, and writing blogs to ensure reach with the right audience. Administered the website of Acxiom Online by creating and managing business listings while performing competitive analysis, analytics reporting, and keyword tracking.

Customer Relation Management Software

BlackHawk Garage Door
01 Jan 2020 - 06 Apr 2022 2 years
Baldwin, WI
Supervised Service Fusion software while monitoring data entry. Guided and educated employees on the use and benefits of the software programs while generating accurate reports on customer data, sales funnels, CPL reporting, and sales per product. Created and planned strategic email campaigns for customer nurturing and informational and educational campaigns.Operational Initiatives-Lead Management:Developed several successful Service Maintenance Programs, Referral Programs, and 'Review Us' programs to initiate service technician leads and monitor client reviews and issues for prompt resolutions. Designed and implemented sales material for products and presentations while managing the sales lead management processes, scheduling, and tracking. Established a Customer Call Center to assist with customer care and scheduling. Developed and implemented Marketing & Advertising budgets to align with sales and revenue goals while reporting on CPL/ROI on advertising, tradeshow, and social media.