Retention Strategist

Looking for a role where you can truly make your mark? At Structured, we believe in hiring only the best and brightest, and we're looking for a top-notch Retention Strategist to join our team.

As a Retention Strategist at Structured, you'll have the opportunity to take the lead and run your own Pod. You'll have the freedom to exercise your own creativity and strategic thinking to develop innovative email and SMS marketing campaigns for some of the biggest names in e-commerce.

We value your expertise and the depth of your knowledge of the retention and lifecycle channels. As a strategist, you'll be able to focus on the aspects of your work that excite and challenge you the most, while leaving the production work behind.

Our unique Pod system means that you'll have the autonomy to make decisions that matter and drive meaningful results for our clients. You'll have the opportunity to work in a supportive and collaborative environment, alongside a team of like-minded individuals who are passionate about what they do.

If you're an experienced email and SMS marketing strategist looking for a challenging and rewarding role, then Structured is the perfect place for you.

As a Retention Strategist you play a critical role in driving success for our clients. With three primary areas of focus, this is a dynamic and rewarding position that requires a strong blend of strategic thinking, relationship-building, and leadership skills.

First and foremost, as a Retention Strategist, you'll be responsible for leading the strategy and driving the performance of our client accounts. This will involve developing innovative email and SMS marketing campaigns, analyzing performance data, and making strategic adjustments to optimize campaign results.

In addition to driving performance, you'll also be responsible for developing and owning the client relationship. This will involve regular communication with the client to ensure that their needs are being met and that they are delighted with the results. You'll need to be a skilled communicator who can build trust and rapport with clients while reporting on campaign performance and communicating strategies and results to critical stakeholders. You'll need to be skilled in data analysis and interpretation, as well as in presenting insights and recommendations to both internal and external audiences. You'll also be responsible for managing client expectations and ensuring that they are kept up to date on progress and results, with a strong focus on client satisfaction and results-driven outcomes.

Finally, as a Retention Strategist, you'll have the opportunity to provide leadership and mentorship to your internal Pod team. This will involve delegating to team members, providing guidance and feedback while empowering them to own their work.

If you're an experienced strategist who is passionate about driving results and making a real impact, then this is the role for you. Join us at Structured and help us be the ultimate growth partner for our clients!

At Structured, we're on a mission to build a different kind of agency. We don't offer cookie-cutter solutions; we take the time to understand our clients' unique needs and develop customized strategies that will drive real results. We're dedicated to building long-term relationships with our clients, and we believe that our success is directly tied to their success. With a culture that values collaboration, creativity, and innovation, we're constantly pushing the boundaries of what's possible in the ecommerce marketing space today.

We’re building a different kind of agency. Join us.

Responsibilities:

• Build a robust and innovative email strategy that focuses on personalized messaging, churn prevention and lifecycle campaigns to drive demand and list growth
• Plan an A/B testing roadmap to frequently drive ongoing campaign optimization across all email functions
• Be a strong cross functional partner with key stakeholders to drive channel success, including our internal creative team, integrated marketing, client stakeholders and partners.
• Be a strong, confident, and visionary team lead, with the capability to translate strategy into action

This is a full-time, fully remote role.
Salary Range: $95,000 - $100,000 annual salary

Requirements

• 5+ years experience preferred in lifecycle and retention marketing
• Experience with strategic planning, client services, email marketing production and end-to-end campaign management, ideally in an agency or freelance setting
• Deep knowledge of email marketing, loyalty programs, referral marketing, and other customer engagement tactics
• Hands-on experience with the top ESPs (Klaviyo, SFMC, Customer.io, etc.) and SMS platforms, familiarity or expertise with the top integrations and apps in the space

Benefits

Health, Dental, Vision, Flexible PTO