Sales Assistant for Lead Generation Support

Sales Assistant for Lead Generation Support



We are seeking a B2B Sales Assistant to join our team and support lead generation. The Sales Assistant role reports to the Director of Sales and Business Development.

B2B Sales Assistant Responsibilities


  • Generate B2B leads and build relationships by nurturing warm prospects and finding new potential sales opportunities
  • Create multichannel outbound sequences and manage personalized campaigns for different target segments to generate sales qualified leads
  • Manage and maintain a pipeline of interested prospects and engage account executives for next steps
  • Identify best practices to refine the company’s lead generation playbook

Daily and Monthly Responsibilities

  • Utilize CRM, cold email, and outbound strategies to generate new sales opportunities
  • Identify prospect's needs and suggest appropriate products/services
  • Write cold emails + social selling (on LinkedIn mostly) to spark interest and convert into demo calls.
  • Run multiple campaigns, manage it, follow up and sync with the team to setup demo calls.
  • Build long-term trusting relationships with prospects to qualify leads as sales opportunities
  • Proactively seek new business opportunities in the market
  • Set up meetings or calls between (prospective) customers and sales executives
  • Report to sales team/management with weekly, monthly, and quarterly result

Must Have

  • Prior experience as a sales / business development assistant for B2B for minimum 3 years
  • Prior outbound sales experience
  • Proven experience to generate B2B leads using outreach processes
  • Ability to research companies based on Ideal Customer Profile and find contact details (emails) for persona within these companies
  • Experience with writing cold emails + social selling (on Linkedin mostly) to spark interest and covert to demo calls
  • Process and detailed oriented
  • Demonstrate good project management skills including: analyzing requirements, planning, organizing, execution of plan, tracking progress
  • Excellent communication skills status to the appropriate audience - written and spoken//
  • Native-like English level - spoken and written

Nice to Have

  • Proficiency with HubSpot CRM software
  • Crypto knowledge
  • Experience working with HelpScout or similar software for customer support tickets, Confluence and GitHub
  • Experience in B2B/KYC/AML space is plus

We are currently considering candidates from Asia and Europe in order to be able to overlap with our teams.

Sales & Marketing Roles