Product Marketing Manager

We are looking for an energetic go-getter that wants the opportunity to make an impact at a fast-paced SaaS company. As Product Marketing Manager, you will be responsible for translating Anvyl’s features to value and effectively communicating that value to internal and external audiences. As part of a small but mighty Product Marketing team, you will influence everything from positioning, messaging and buyer personas to sales enablement, feature launches, and everything in between. You will work with cross-functional partners across Anvyl, touching Product, Marketing, Sales, and Customer Success to develop go-to-market strategies that meet our product and overall growth objectives. You will bring Anvyl’s value propositions to life through the creation of product narratives, engaging demo workflows, and other content designed to scale our messaging through a range of channels.

As the subject matter expert across the broader marketing organization, you will be the go-to person for expertise and connection to the Anvyl product. You are a key contributor to driving Product Marketing strategy, including amplifying capabilities and helping to plan for capabilities that we haven’t launched yet. You know how to think strategically about personas and audiences and creatively represent their interests to tell a story. You thrive in a fast-paced environment, are excited to try new strategies and build things, and can take initiative with little direction.

What you’ll do:

• Develop positioning and messaging that differentiates from alternative solutions
• Define ideal customer profile and segmentation strategies
• Mine for testimonials, data, and other proof points that reinforce our position and message.
• Own product and feature launches and lead cross-functional team to launch readiness
• Work with Sales leadership to develop message training and enablement materials that support the sales motion
• Monitor the competitive landscape and provide insight and analysis. Identify our strengths and weaknesses relative to the competition and arm the sales team with the plays and tactics to win.
• Create product content such as case studies, videos, website copy and blog posts
• Measure product/feature adoption and usage and refine go-to-market strategies as needed

Requirements:

• 3-5 years of experience in creating and executing marketing strategies, preferably in a SaaS, product-led organization
• Proven track record executing Product Marketing strategies that had impactful measurable results
• Excellent written and verbal communication skills and the ability to sell ideas through creative and innovative storytelling
• Experience launching products or product features with cross-departmental alignment, and tailoring communications to different audiences, both internally and externally
• Ability to understand industry concepts and product information and transform them into compelling messages and marketing strategies that drive results.
• Positive, energetic team player excited about the opportunity to be a part of a growing company
• Bachelor’s or Master’s in marketing or related discipline

What we value:

• A desire to learn and grow
• Bias towards action
• A collaborative attitude, you derive joy from seeing others succeed
• Enthusiasm for, and interest in, how technology impacts the physical world we live in

Anvyl is a powerful tool that bridges the divide between supply chain teams, systems and suppliers to facilitate real-time collaboration, perform key tasks, centralize important information, automate processes, and gain deeper insights throughout the PO lifecycle from issuing a PO through to warehouse delivery.
We’re changing the way teams manage supply chains and are excited to have someone join the team ready to tell the story and make a global impact.

Benefits
We’re a small company offering large-company benefits—health, dental, and vision insurance, 401k, parental leave, snack and home office stipends, plus opportunity to receive educational expenses for design conferences, classes, or other means of skill growth.
We’re fully flexible with any work location in the United States. The majority of us work from home, but we do have an NYC office inside the awesome Company.co building near Grand Central. We also hold on-site gatherings a few times a year for team-building activities, workshops, food, and fun.

Supply chain is a global challenge, and we believe a diverse and inclusive team is a competitive advantage to solving problems that span the world. It’s important to us that our candidates receive a fair hiring process. We encourage everyone who meets (or almost meets) the above job requirements to apply.