Head of Revenue Marketing

Office location: US (hybrid/remote first)

We're a "remote-first" company and there's no requirement for anyone to come into the zeroheight office on a regular basis - more details on what remote-first looks like

Summary

The Director of Revenue Marketing is responsible for developing and executing the revenue marketing strategy for the organization. This role will oversee a team of marketing professionals and collaborate with cross-functional teams to optimize revenue growth across all customer acquisition channels.

Here’s what we’d like you to accomplish in your first 3-12 months:

• Establish a routine of organized campaign delivery and deliver on predefined SQL and PQL numbers, for the marketing team
• Running a strong demand gen function with strong reporting and forecasting abilities
• Grow and evolve the demand gen function to meet predefined revenue goals
• Boost communication and collaboration with other teams

Key Responsibilities

• Develop and implement a comprehensive revenue marketing strategy that aligns with business objectives and revenue goals
• Collaborate with cross-functional teams to optimize customer acquisition and revenue growth across all channels, including email, paid search, social media, and display advertising
• Lead the development of lead generation programs, customer retention initiatives, and customer referral programs
• Develop and execute A/B testing and optimization strategies to improve conversion rates and revenue per customer
• Develop and manage the revenue marketing budget, allocating resources effectively to achieve revenue target
• Establish key performance indicators (KPIs) and track marketing performance against these metrics, adjusting strategy and tactics as needed to meet revenue goals
• Use data-driven insights to continuously improve marketing performance and identify new revenue opportunities
• Manage a team of marketing professionals, providing coaching and mentorship to support their professional development and growth
• Collaborate with product, sales, and finance teams to ensure alignment with revenue goals and business objectives

Benefits 🥗

Find out more about our team and company perks here :)

Requirements

• 7+ years of experience in revenue marketing at a B2B SaaS organization, with a track record of driving revenue growth
• Advanced knowledge of HubSpot and WordPress
• HubSpot certified
• Experience using a design tool such as Sketch, Figma, or Adobe XD
• Basic knowledge of SQL for reporting purpose
• Basic CSS / HTML / JS knowledge
• Demonstrated ability to develop and implement successful revenue marketing strategies across multiple channels
• Strong analytical skills and experience using data to inform marketing decisions and measure performance
• Excellent leadership and team management skills, with the ability to inspire and motivate team members to achieve their goals
• Strong communication and collaboration skills, with the ability to work effectively across multiple departments and stakeholders
• Experience managing budgets and allocating resources effectively to achieve revenue goals
• Expertise with marketing automation, CRM, and analytics platforms
• You’re able to come to our US hub once every quarter

Tooling

• Marketing Automation - HubSpot
• Website - WordPress
• Advertising - Google, LinkedIn, Twitter
• Sales Engagement - Amplemarket
• Support - Zendesk
• Web Analytics - Amplitude / Google Analytics
• Reporting - Hex
• ETL - Fivetran / Stitch
• Reverse ETL - Hightouch

Process

Submit your CV

1. Hello 👋 (45m, video call)
2. Management discussion 🎯 (1h, video call)
3. Team interview 🤝 (1h, video call)
4. Presentation 📺 (1h, video call)
5. Founder interview 🌱 (1h, video call)

DEI statement 💖

At zeroheight we live and breathe our values, building an inclusive and diverse team is what makes us great. We are proud of the culture we’ve created and by embracing individuality we continue to add to our culture.

We look to hire the best, give an amazing experience throughout and we don’t discriminate against who or what you are. Our employees are encouraged to be their authentic selves, allowing us to celebrate our differences and learn from one another. All we ask is that you be yourself, love what you do and give 100%.

Take a look at our current DEI stats here.

About us

Find out more about our team and company perks here :)