Product Marketing Manager

Product Marketing Manager



At Pingboard, we believe that creating an engaged workforce is critical to success, especially for distributed teams. We also believe that turnover will slow down your business, but a disengaged workforce will absolutely kill it.

That’s why we exist, to radically improve the employee experience for distributed teams, so your best people never want to leave.

We’re a small, close-knit team that believes in quality over hours worked, and that work should be full of interesting challenges, stimulating conversations, and friendly people.

We are looking for a Product Marketing Manager who will become an expert on Pingboard, our customers, competitors, and the market. In this role, you will be shaping who and how we target prospects, as well as how we communicate the value of Pingboard to the world. You will be seen internally as the customer and market expert, and deeply understand our customers' needs.

Pingboard is committed to building an inclusive team with diverse backgrounds and life experiences. We encourage people from groups that are underrepresented in tech to apply! This full-time position is available remotely and is open to anyone eligible to work in the U.S. We're unable to sponsor visas at this time.

*This is a remote role, but candidates from Austin or San Antonio, TX are highly preferred*

As our Product Marketing Manager, you will:

  • Become the market expert internally, understanding deeply our ideal customers
  • Provide market and customer research-based guidance on product positioning and messaging
  • Create and maintain key research assets including but not limited to:
    • Ideal Customer Profile Mapping
    • Buyer Personas/Anti Personas
    • Competitive Analysis
    • Product SWOT Analysis
  • Project manage new product launch activities and own creating customer-facing communications (emails, website updates, etc)
  • Own the free trial experience from a marketing perspective:
    • In-app messaging
    • Onboarding email sequence
  • Support demand creation/capture efforts by crafting product marketing messaging to be used on paid social and search.
  • Create enablement resources for our sales team, including but not limited to:
    • Customer references and public-facing use cases
    • Pitch decks
    • Prospect and customer-facing demo videos and other content for new and existing customers


To thrive in this role, you will have:

  • 3+ years of experience in product marketing roles for SaaS products
  • Exhibited excellent communication and presentation skills with experience presenting to all levels of an organization
  • Proven success in creating value propositions and messaging strategies
  • A passion for solving real customer needs with technology and talking to them directly as well as through empathetic marketing messaging
  • Experience working with marketing software (Hubspot preferred)
  • Absorbed information from many external and internal sources then distilled it into actionable insights and recommendations for the business
  • Collaborated with and influenced a variety of different types of teams including sales, marketing and product management teams.
  • Been seen as positive and energetic and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members.
  • Managed projects on time in an ever-changing environment.


  • A commitment to our values: Engagement is at our core, we're proactively transparent, we’re here to grow, and we strive for inclusivity
  • Supportive leadership that will help you grow and do your best work
  • A flexible work environment with a focus on results, not long hours
  • Comprehensive and competitive salary and equity stake in the company
  • Medical, dental, and vision coverage. Medical is covered 100% for the employee and 25% for dependents
  • Company-paid life and disability insurance
  • Our open vacation policy and 13 company-paid holidays allow you the time to relax and recharge
  • Generous paid parental leave to savor time with your newest addition
  • Fund for your future with our zero vesting 401K match
  • A monthly home-office stipend to allow for the most productive and comfortable space
  • Munch on monthly curated healthy snack boxes delivered to your home office.

product management
Sales & Marketing Roles