Director, Product Marketing

Director, Product Marketing


$144,000 - $180,000

FloatMe is a rapidly growing venture-backed startup with a vision to make financial prosperity equitable for everyday Americans. The platform helps members with Floats of up to $50 to help with unexpected expenses, and tools to better understand their finances. Since our launch in March of 2020, we’ve helped our members avoid over $100M in overdraft fees alone and we’re just getting started. With an ambitious roadmap and exponential growth on the horizon, if you are energized to make an impact and ultimately serve our members, FloatMe is the perfect place to land.


Position is remote friendly for candidates living in the United States

  • We are currently unable to do Visa sponsorship for this role

FloatMe is looking for a seasoned Director, Product Marketing to establish and formalize the Product Marketing function within the Marketing group. Reporting to the CMO, you will work cross-functionally with other Marketing team members, Product, Business Intelligence, UX and Member Experience to ensure that all FloatMe’s products are maximizing revenue opportunities and capturing market share.


  • 8+ years’ of experience in Product Marketing in financial services or fintech, with at least 3+ years’ of managing a product marketing team in any industry
  • Experience working in and driving impact across startup environments
  • Exceptional verbal and written communication skills
  • Strong planning and workflow capabilities, with the ability to provide effective prioritization, accurate project detail, timelines, and dependencies across teams and other work streams
  • Comfortable and confident working with data and developing actionable insights
  • Must be willing to take ownership of and execute initiatives to move projects forward efficiently and effectively
  • Working knowledge of product management and UX a plus


  • Capture, analyze and interpret critical data sets across FloatMe’s product portfolio and identify areas for action across different member touchpoints
  • Develop, deploy and manage go-to market strategies in line with business objectives, market conditions and dynamics, audience segmentation, and product positioning, benefits and messaging
  • Masterfully translate complex financial product concepts into digestible, easy-to-understand education across a variety of different mediums and channels
  • Work closely with Product to ensure effective knowledge-sharing on product changes, and develop planning processes for ensuring the product roadmap and product marketing plans are aligned
  • Manage a talented Product Marketer, developing their expertise in the discipline and providing guidance day-to-day
  • Ensure that all strategies, plans and initiatives are documented properly, capturing critical data, insights and directions to help all stakeholders contextualize objectives and their role within the work
  • Work with Senior Project Manager to ensure all project review and approval processes are followed


If you join us, you will have:

  • Flexible hours, option to work from home (Note: during COVID-19 we are taking precautionary measures and working to accommodate individual employee needs)
  • Health insurance
  • Option Dental & Vision
  • Long-term disability
  • 401(k) with standard & Roth options
  • Team outings (lunches, happy hours, games, and more)
  • Opportunities for growth and professional development
  • Unlimited PTO
  • Sick Leave & Personal Days
  • Reports to: Chief Marketing Officer
  • Salary: $144,000 - $180,000
  • Visa sponsorship not available for this role.

product management
Sales & Marketing Roles