Back in 2012 we became very excited about the possibilities presented
by digital event data!
At the time, we were assisting companies with how they could use data about how their users behaved, on their mobile apps and websites, to inform their digital strategy, product development and marketing. However we kept bumping into limitations: our clients web and mobile data was “stuck” inside Google Analytics or Omniture (subsequently bought by Adobe). We were not able to perform the analysis we wanted and it was very difficult, if not impossible, to get the underlying data out of the tools.
The idea behind Snowplow was to provide a platform to enable any company to collect their granular event data for themselves, in their own cloud account so that data analysts and scientists could free themselves from the constraints imposed by the web analytics vendors.
The idea remains the same today: Snowplow enables you to track any event data; ask any question of that data and use any tool you want to answer it.
Snowplow launches native support on Google Cloud Platform.
Reached 100+ Snowplow Insights customers.
Launched SDK for building real-time apps on top of Snowplow data.
Snowplow launches support for loading data into Amazon Redshift.
Snowplow is launched on Amazon Web Services.
Watch and find out what our fellow Snowplowers have to say about working at Snowplow.
Join us on our mission to empower companies to use data for better decision-making in a supportive, transparent and inclusive work environment.